$250M+

Managed Adspend

~30

Years of data analyzed

~100M

Conversions Tracked

We help Lead-Generation &
E-commerce Companies perform.

Active management is undergoing a paradigm shift

Investors have come to realize that most managers cannot deliver persistent performance that justifies their fees

But the active vs. passive debate is a false dichotomy

The right question is: how can investors identify skilled managers? Falling fees do not solve this more fundamental problem.

Manager selection boils down to performance prediction

Predicting performance is no easier than predicting markets, and what is needed is a rigorous scientific approach.

Active management is undergoing a paradigm shift

Investors have come to realize that most managers cannot deliver persistent performance that justifies their fees

But the active vs. passive debate is a false dichotomy

The right question is: how can investors identify skilled managers? Falling fees do not solve this more fundamental problem.

Manager selection boils down to performance prediction

Predicting performance is no easier than predicting markets, and what is needed is a rigorous scientific approach.

Active management is undergoing a paradigm shift

Investors have come to realize that most managers cannot deliver persistent performance that justifies their fees.

But the active vs. passive debate is a false dichotomy

The right question is: how can investors identify skilled managers? Falling fees do not solve the problem if investors continue allocating to unskilled managers.

Manager selection boils down to performance prediction

Predicting performance is no easier than predicting markets. Purely qualitative and backward-looking attribution analyses are not enough.

And what is needed is a rigorous scientific approach

It will do for active investing what biostatistics has done for medicine and what sabermetrics has done for sports.

Ad-Tech is undergoing a paradigm shift

Privacy policies are applying pressure to old school analytics methodologies.

But the privacy vs. performace debate is a false dichotomy

The right question is: how can investors identify skilled managers? Falling fees do not solve this more fundamental problem.

Future Proofing E-commerce boils down to performance prediction

Predicting performance is no easier than predicting markets, and what is needed is a rigorous scientific approach.

The sole purpose of Primal is insight velocity.

Allocate spend to channels that deliver persistent performance
(and plug revenue leaks early)

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We are pioneers in Digital performance prediction

$250M+

~30

~100M

We help Lead-Generation & E-commerce Companies perform.

Active management is undergoing a paradigm shift

But the active vs. passive debate is a false dichotomy

Manager selection boils down to performance prediction

Active management is undergoing a paradigm shift

But the active vs. passive debate is a false dichotomy

Manager selection boils down to performance prediction

Active management is undergoing a paradigm shift

But the active vs. passive debate is a false dichotomy

Manager selection boils down to performance prediction

And what is needed is a rigorous scientific approach

Ad-Tech is undergoing a paradigm shift

But the privacy vs. performace debate is a false dichotomy

Future Proofing E-commerce boils down to performance prediction

The sole purpose of Primal is insight velocity.

We are pioneers
in Digital performance prediction

We help Lead-Generation &
E-commerce Companies perform.